600000 copies! A big new opportunity
The best twice weeklies in Piedmont represent a circulation of 600000 printed copies, each of which in its own area sells from three to six times more copies than the leading national newspaper sold in that area! In the Italian editorial world local newspapers are growing strongly: the readers are growing, the number of copies sold are increasing. The quality is improving and so is opportunity for companies to communicate with their target audience at a lower unit cost.